client case

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Project Overview

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Project Overview

Recognizing the diverse interests within Colt’s workforce, Bold Content proposed a dual-video strategy. A dynamic, concise edit served as a teaser for an all-hands team meeting, whilst a longer, interactive version catered to employees’ specific domains. From discussions with their HR department we knew that the term digital transformation can cause trepidation amongst employees fearing for their jobs.

Challenges and Solutions

The incorporation of interactivity posed a unique challenge. Bold Content strategically mapped out the user journey to maintain viewer engagement, ensuring a seamless transition between the main film and supplementary materials. Motion graphics and an engaging quiz enhanced the interactive experience. 

One of the benefits of interactive video is that the viewer can watch a short film to gain a top level understanding of the concept, then delve deeper to learn more about the subjects that really interest them. This helped us to pack in a lot of information about a complex subject, without boring audience members who just wanted to gain a better understanding of the company’s digital transformation story. 

The impression rate increased

The incorporation of interactivity posed a unique challenge. Bold Content strategically mapped out the user journey to maintain viewer engagement, ensuring a seamless transition between the main film and supplementary materials. Motion graphics and an engaging quiz enhanced the interactive experience. 

One of the benefits of interactive video is that the viewer can watch a short film to gain a top level understanding of the concept, then delve deeper to learn more about the subjects that really interest them. This helped us to pack in a lot of information about a complex subject, without boring audience members who just wanted to gain a better understanding of the company’s digital transformation story. 

Uitgelichte

Foto's

    Project Overview

    The incorporation of interactivity posed a unique challenge. Bold Content strategically mapped out the user journey to maintain viewer engagement, ensuring a seamless transition between the main film and supplementary materials. Motion graphics and an engaging quiz enhanced the interactive experience.

    One of the benefits of interactive video is that the viewer can watch a short film to gain a top level understanding of the concept, then delve deeper to learn more about the subjects that really interest them. This helped us to pack in a lot of information about a complex subject, without boring audience members who just wanted to gain a better understanding of the company’s digital transformation story.

    Let’s work together

    The incorporation of interactivity posed a unique challenge. Bold Content strategically mapped
    out the user journey to maintain viewer engagement, ensuring a seamless transition between the main film and
    supplementary materials. Motion graphics and an engaging quiz enhanced the interactive experience.

    Over FocusOn

    “Our members are so impressed. It's intuitive. It's clean. It's distraction free. If you're building a community.

    img
    Dori Doreau

    Founder @paced

    “Our members are so impressed. It's intuitive. It's clean. It's distraction free. If you're building a community.

    img
    Dori Doreau

    Founder @paced

    “Our members are so impressed. It's intuitive. It's clean. It's distraction free. If you're building a community.

    img
    Dori Doreau

    Founder @paced

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